Position/Candidate Profile:

General: COO/CCO

For the Position of:                 Chief Operating Officer

Reports to:                               President and CEO

Direct Reports:                      Marketing Sales Operations

Location:                                 Saskatoon


Position Overview:

The role of Chief Operating Officer (COO) is directly responsible for the overall health and performance of the organization, for the success of its operations and for strategic planning. The COO Reports directly to the Shareholders through the President and CEO and is the principal professional in the organization responsible for providing leadership to the day-to-day operations. The COO is responsible for ensuring day-to-day operations are executed with excellence in the achievement of the organization’s vision, mission and objectives.

Internally, the COO will focus on the ongoing development of the organization’s business model while emphasizing developing and implementing sales with marketing and communications strategies. Externally, the COO will work with business partners to establish key long-term relationships that enhance the organization’s market position. The successful candidate will also provide financial leadership by managing budgets and monitoring long-term strategic fiscal plans.

Through the successful execution of these activities the COO plays a critical role in elevating the organization’s level of operational sophistication and contributes to the evolution of the organization’s corporate culture.


Key Competencies:


  • Senior leadership experience at both the strategic and operational/transactional levels, with proven success in effectively engaging an organization in the development, execution and achievement of its vision, mission and strategic plan and within the context of a fast-growth environment.
  • A passionate builder with a desire to ‘take ownership’ and with the ability to strategically grow a highly innovative and entrepreneurial supply-management company.
  • Experience, credentials and an executive ‘presence’ to inspire confidence and garner trust and respect, internally and externally. The ability to dive in and provide early leadership.


Marketing & Communications

  • A strong sales, marketing and communications background with a successful track record in communicating an organization’s vision and mission to diverse stakeholder groups in moving/motivating them to action – preferably within a large, distributed organization.
  • Ideally, an understanding of how to effectively ‘bridge the gap’ in communicating corporate messaging and engaging with stakeholders through the creation and implementation of leading-edge communications tools and sales processes.


Sales Management

  • Highly developed transactional (in-the-field) sales, leadership and training experience, with demonstrated expertise in successfully leading and managing (inside and outside) sales teams in the achievement of sales and gross margin targets.
  • Proven record of success in developing, implementing and managing sales plans and programs designed to grow sales and market share – ideally in a fast-growth environment.
  • Experience in developing, implementing and managing a formal sales management process across a large, multi-territory, geographically-dispersed sales structure.
  • Experience in managing a large regional sales operation including performing due diligence on operational and financial impact, and budget and revenue management with a bottom-line (margin) focus.
  • Experience in contributing to corporate strategic planning processes and corporate development (e.g., new products/services, new territories, etc.), and in aligning sales plans and activities with the organization’s short- and long-term goals.
  • Demonstrated capability in building revenue streams through effective sales management strategies, including expansion and growth of stakeholder relationships and through an understanding of their business needs.


Financial & Commercial Acumen

  • Strategic, market-oriented and customer-centric with business acumen, keen insight, astute business sense and awareness of an organization’s market opportunities and of the strategic implications (both short- and long- term) on the corporate vision and strategy. The ability to identify industry and market shifts, with the agility to quickly and effectively respond.
  • Demonstrated commercial instincts, with the ability to communicate in a commercial context and in alignment with corporate philosophies and culture.
  • Sound understanding of financial matters and analytics (e.g., performance metrics, risk management, the appropriate application of capital, budgeting, etc.), and of administrative issues (e.g., contracts, partnership agreements, HR policies and practices, etc.).
  • A high level of comfort operating within a rapidly-changing industry.



  • Well-honed interpersonal and relationship-building skills in developing key relations with diverse stakeholder groups and at all levels. This includes demonstrated ability to work well with, and to be highly sensitive to the needs of, all stakeholder groups by diplomatically managing and balancing the respective sensitivities and priorities.
  • An understanding of how to balance the needs of customers and suppliers, and in a manner that respects the priorities of both partnership groups and generates value for all.
  • Exceptionally service-oriented and customer-focused.


  • Minimum of an undergraduate Business degree or diploma, ideally with an emphasis in Marketing.

Travel Requirement:

  • Yes.


Membership Development Representative

High Income with Work Life Balance

Famers of North America (FNA) maximizes farm profitability by putting market power back in the hands of farmers.  By building and managing sustainable, progressive, member-focused programs, FNA has enjoyed many successes since its humble beginnings in 1998. FNA is currently in our next big phase of expansion due to developments we are involved with in the fertilizer industry.

This is an opportunity for career-minded professionals who want to achieve yearly earnings in excess of $85,000 to reap the rewards of low hanging fruits that come from this type of expansion. Successful candidates will understand the need for a deep commitment to farmers, growing their opportunity as a direct result of growing opportunities for farmers.

Membership Development Representatives at FNA work from a home office so you can make your own schedule and where you live is not a barrier to employment. FNA works with a wide range of professional skills and can accommodate your personal approach to making the sale.

Your Responsibilities will be to:

  • contacting prospects within assigned area
  • contacting leads from company initiatives
  • delivering presentations to contacts
  • transitioning presentations into sales

You Have:

  • the ability to work independently
  • home office capability
  • an agricultural background (preferable though not required)
  • experience in selling intangibles is a bonus
  • the skills to do lead generation and cold calling
  • experience developing and delivering presentations

Salary is set up as draw plus commission plus bonus and health benefits. Benefits include full dental, health care, and disability/life insurance. We provide all of the technology, training, and support, so all you need is your positive attitude and results-driven effort.

Stay at Home. Go Far. Careers with FNA!

email your resume & cover letter to